Every digital or online marketer knows how to post a Facebook update, filter an Instagram photo & tweet an image. Most digital marketers know how to use a platform’s analytics to gauge the accomplishment of their content. These things are, after all, the basics of internet marketing.
But there are certain significant skills that the very finest digital marketers have. These pros understand that social media marketing depends on a tenuous balance between art & science. They understand the intricacies of each channel, and how to mold a post for optimal accomplishment on Twitter versus Snapchat.
They know that on every platform, there are influential tools, functionalities & strategies that most social media users never bother to use or even learn about. How can you become part of this limited club of social media ninjas? All you have to do is dedicate some time to honing these 12 must-have social media skills, and you’ll be well on your way.
1. Community engagement
Social media, at its core, is about making page likes, connections with followers and building a community. For a brand, that means a few different things.
The first step is to post & share content that your followers find valued. That could be a video showcasing your up-to-date product, or an article from a leading publication like The Atlantic or Forbes that your followers will find relevant.
When followers and connections comment or share your content, acknowledge them personally. If followers inquire questions, offer criticism, or make a complaint, reply to them as quickly & honestly as possible. This is the age of transparency: people will grow a sincere apology much more than a flawlessly worded statement that was obviously crafted by the marketing department.
If you’ve read pretty much anything about digital or Internet marketing over the past year, you know that video is the way the world is going. Facebook-Live, Periscope, Instagram Video – video & live streaming services are getting more & more users every day.
What’s more, as video becomes ever more mainstream, your clienteles are beginning to expect you to be creating video content, even if you’ve never done it before. [bctt tweet=”Customers are beginning to expect you to be creating video content, even if you’ve never done it before. #videomarketing ” username=”marketplace”]
If you want to be a true social media ninja, you’ve got to dedicate time to learning social media hacks and lesser-known features. To do this, all you want is some time to tool around on a social media platform, and a few quick Google searches. These features can assist you make your profile a lot more relevant and valuable to your followers. Most importantly for brands, using these features can also make your profile stand out from the millions of others on every platform.
3. Content Curation
Content strategy isn’t just about creating valuable content for your audience. It’s also about curating valuable content – choosing the best pieces of content from around the web to share with your followers.
For example, here’s something from our own Facebook page. We shared this great post from Mashable about the new Snapchat group feature because it’s something our followers would find useful:
4. Advertising know-how
Maybe your content is already getting shared like crazy, driving traffic to your site & boosting your conversion rate. That’s awesome & it may even make you don’t require to pay for advertising.
But unless you’re an incredibly rare exception, you really should be investing in paid internet advertising. That’s because even if you’re already getting a decent amount of traffic from your content & social media marketing, advertising – things like promoted pins on Pinterest, paid marketing on Facebook, Google AdWords, etc. – can have a vast impact on your reach.
The great thing about social media advertising is that it’s relatively inexpensive, & you can target your ads so accurately that you’re a lot less likely to annoying money on ads that don’t work. You just need to look closely at each of your social networks to decide which to advertise on, and how to target your ads appropriately.
According to a Buzzstream & Fractl study on why users unfollow brands on social media, 21 percent expert said that they’d unfollowed brands because they posted repetitive or boring content.
So even if those product photos you post every day are incredibly cool, you’ve got to vary your content if you want to earn new followers & keep the ones you have. Try things like giveaways, surveys, short videos, or the stories behind your products or services for a start.
6. Strong writing skills
Like it or not, if you want to be a truly great online marketer, you’ve got to know how to write. That doesn’t mean you have to spend hours crafting the perfect 140-character sentence for your next tweet, but you should be pretty decent at expressing yourself through the written – or typed – word.
This will come in extra handy when you’re working on your product or service blog because it’s here that your writing skills really matter.
Now that the ideal blog post length (ideal for SEO, that is) has grown to 1800 words, typos, grammar mistakes & poor sentence structure just won’t cut it.
You’ve also got to know how to structure your writing for the web, which is a bit diverse from print. Short paragraphs and sentences bullet points and subheadings, and generally writing “skimmable” content are all significant components of it.
Analytics are the bread-and-butter of online marketing. In today’s corporate environment, you’ve got to be able to justify the time & money you spend on social media efforts, which means knowing who’s clicking on what, when they’re visiting your site & whether they’re converting.
Despite the significance of analytics, lots of companies still don’t totally gain how vital it is to understand them. And it’s not just Google Analytics anymore – additional analytics tools on social media networks, like Facebook Insights & Pinterest Analytics, as well as paid tools like Hootsuite Analytics & Brand24, allow you to dig deeper and learn more about how specific posts are doing on definite networks.
8. Customer service
Social media has become a major path for customers to vent their dissatisfaction, make complaints & generally get their problems with a product or service solved.
That means that you’ve got to know how to deliver outstanding customer service – even if you’ve never been part of a customer service team before. This involves acknowledging a client’s issues quickly & empathetically, offering a resolution, and doing it all without angering the consumer any further.
Of course, customers will also offer positive comments on social media, and this requirement to be acknowledged quickly & sincerely, too.
9. Editorial skills
As a digital marketer, you have to cultivate an editorial eye – in other words, you have to be able to see how all of your posts & content fit together to create a bigger picture of your brand. You also have to be able to edit the posts you or others who post for your brand create so that they reflect your brand voice. There’s a certain nuance to this, so it’s something you’ll have to exercise.
Editorial skills also include more basic things like copy-editing & proof-reading – you don’t want to share a blog post or tweet that’s full of typos.
Like analytics, SEO is one of the more technical skills that internet marketers require to develop. SEO, or search engine optimization, is the art of making your content appear higher on search engine results pages. This involves using strategic keywords, generating high-quality backlinks & creating shareable content, in addition to other tactics. It’s a complete must for any online marketer these days, especially since Google’s algorithm keeps changing to more accurately tell how reputable a site is.
Internet marketers need a whole lot of diverse skills if they’re going to optimize their social media skills. For more on becoming an ace social media marketer, watch this MTA India Blog: How to Amplify Your Social Media Results. Get instant access to actionable ideas you can implement today.
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